ZINGOOL UNIMEDIA LIMITED

Media planning and buying has moved from a Uni-dimensional platform/genre-based approach to one wherein relevant clusters of media propositions across genres and platforms i.e., digital, television, print etc. are evaluated together such that the plan is able to garner maximum cumulative reach and ensure optimum connect with relevant audiences. It has become imperative that the sales structure and operations reflect these changing dynamics as well.

Zingool Antimedia Limited (ZUL) aims to help companies by creating clusters that are in sync with the planning & buying cycle. It will help increase the market-share by leveraging from negotiation/offering a bouquet through collective selling, offering multiple options to customers to meet their advertisement requirements and to achieve efficiency of operations, ZUL is formed to undertake the consolidated selling to brands, it will act as a Canvassing agent between brands (customers) and various platform partners i.e., broadcasters, digital publishers, social media platforms, print & radio companies, etc.

ZUL will aim to secure orders from customers by offering them a bouquet of channels and multiple media options and therefore it would provide a complete Advertising Solution to the Ad agencies / Brands across multiple platforms.